Monitor Your Web Page While Sitting Back on Vacation

With advancements in technology, SEO tools have been developed specifically to monitor a page or website's status around the clock. Website crawlers are used to detect changes in rankings, drops or highs in traffic, and any significant movement that will affect your web page's standing.

Knowing your web page's stats keeps you aware of your search position. But knowing the causes behind those results is even more practical — because there is still time to improve and make amends. As they say, prevention is better than cure. Resolving small issues before the fire spreads is a mindset every business owner should develop.

By setting your notifications' scheduling options, you will be updated regularly of what's happening to your site — even while you're on the beach.

Instead of receiving monthly reports, alerts can be set to hourly, daily, weekly, or fortnightly — whatever frequency matches how closely you need to watch your setup. You can set your alert cadence depending on how confident you are in your current configuration or how well you've grasped the trend.

Receiving alerts regularly updates you on your website's technical aspects and its content. Every business owner wants the best website serving the purpose it was created for. By scheduling notifications, you're preventing your website from being caught unprepared when bots crawl — and stopping minor issues from becoming major ones.

This setting is often overlooked — hence why we stress the importance of scheduling notifications on minor changes before major issues blow up.

Content King, Deepcrawl and Little Warden are among the most popular website crawlers used today. They provide constant monitoring of your web pages for any changes, improve site performance, and deliver the essential stats you need to act on.

These tools make manual monitoring unnecessary. Night and day, their reports are accurate, reliable, and helpful. You can check the status of root pages, 404 errors and HTTP configurations; detect changes to name servers and MX records; monitor Google Analytics code; enable meta robots and robots.txt — especially important for large sites.

Alerts are received via email and can be incorporated into your project management system using Zapier or IFTTT for practicality. By connecting to your project management system, other team members can also be notified — so if you don't have time to act, anyone from your team can respond.

The very purpose of a website is for a company to become known as it promotes its products or services. Behind this is the goal of every business to hit their sales targets. In a world where almost everyone has internet access, people find answers from Google — the most prominent search engine in the world, holding over 75% of the global search market share.

A website that ranks high in Google search is critical to getting high traffic and high conversion. Crawling is the process by which Google randomly sends bots to get copies of a web page's content, which are then indexed. Think of the web as a huge library with no central filing system — Google's crawlers browse and read all of a page's content to register it in Google's search listings.

When data is understood and analysed, it is indexed along with other relevant information. When a search is made, Google identifies the most relevant answers and ranks them according to content quality and usefulness. That is why content quality is so crucial — and why using SEO tools makes the entire process more efficient, from identifying keywords to monitoring search position.

Crawlers navigate every part of your website, including the links connected to your site that help discover new pages. However, essential pages — home page, category pages, and product or service pages — should contain valuable content and be well organised.

A web page's Google ranking is a concrete indicator of how effectively it is performing in search. When a website has good On-Page SEO and a resonating digital presence, it achieves its goal within the sales funnel.

Remember: websites should be robot-friendly in structure so that pages will be readily read by Google crawlers. SEO audit tools help prepare your website for this, identifying necessary remedies before crawlers arrive. Once a notification flags an issue, you can resolve it even from the comfort of home — or while on holiday.

SEO is an endless, thought-provoking process — which is why the roles of SEO analysts, computer scientists and marketing strategists are so important. It requires continuous learning and research, since no exact formula has ever been published for it.

Any business owner and marketer should be innovative in making their marketing strategies effective. Existing apps and tools can help with search engine optimisation, but each tool must be reviewed to understand which best fits your website — and how user-friendly it is for your team. No matter how good the tool, strategies and applicable setup must be analysed by the user.

Aside from the usual function of SEO tools, scheduling notifications and setting up alerts is vital for properly monitoring your website and tracking its history of changes. This way, users receive a heads-up to take necessary action early on — preventing future major issues. Notifications are best integrated into your project management system for team-wide efficiency.

About Corporality Media

Established in September 2014, Corporality Media helps Australian businesses build a strong, searchable digital presence through strategic marketing, SEO, and professional web solutions. Join our free seminars to learn what we can do for your business.